Consumer is king- was never more true than it is now. As marketing gets more and more consumer-centric, there is a greater need for consumer understanding. Yesteryears’ tools used by market research for exploring consumer behaviour and attitudes are not adequate anymore. There is a need for an eclectic approach by ........Read More
Ian Davis, worldwide managing director McKinsey & Company, in his piece in Financial Times, London says that the world of 2015 will be a different place in which to do business from the world of today. He gives us five trends that will shape the business landscape;Read More
There was a time, not so long ago, when we were bemoaning our country spilling at the seams with 1 billion people. Today that has become our biggest blessing. In fact that has become a single most important feature for almost all developing countries.Read More
