There is a perception that developing economies in their pursuit of growth are not concerned about climatic change or the environment. Yet, the highest scoring consumers in terms of their environmentally......Read More
Around 86% of the world lives in developing markets of which more than 20% live in one country – China. The population of China is estimated to be between 1.3 and 1.6 billion. In that range of error is the entire population of the US. . It has 150 cities with over a million population...Read More
There was a new entrant in Interbrand’s Top 100 Global Brands in 2010 – the first brand from an emerging market (EM) to make the list. In at number 85, it was corona beer from Mexico. Interbrand defines a global brand....Read More
I am talking to James Robinson in the newly opened Bulgari hotel in upmarket London after listening to him deliver a talk about the book that he has co- authored. I am wondering whether the voice of...... Read More
Since its inception in 2008, The Wharton Future of Advertising Program (WFoA) has served as a catalyst for deeper insights, bolder innovation and broader positive impact of “advertising”Read More
Over the past 10 years, publishers have continued to monetise their sites with banners and pre-roll ads, and advertisers have continued to pump billions into these formats, in spite of tanking performance and near- universal disdain. While click-through rates on display ads started out at around 9% in 2000, they now hover around 0.2%Read More
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“A teacher affects eternity; he can never tell where his influence stops.” – Henry Brooks Adams Sitting in CK Prahalad’s Business Strategy lecture in IIMA during the late 70s, did we know that we were part of a period in management history created by our legendary professor? Over the years, CK, as we fondly referred...Read More
I learnt about my breast cancer by accident. I’d gone to my doctor for checking my eyes. I had a conference and had to read some papers. I was 40 then and I thought probably I’ll need glasses. It so happened that my doctor had just bought a mammogram machine and he wanted to inaugurate...Read More
