Over the past 10 years, publishers have continued to monetise their sites with banners and pre-roll ads, and advertisers have continued to pump billions into these formats, in spite of tanking performance and near- universal disdain. While click-through rates on display ads started out at around 9% in 2000, they now hover around 0.2%Read More

A tool social scientists use to identify sex workers and drug users can help senior executives find the people most likely to catalyze—or sabotage—organizational-change effortsRead More

Clayton Christensen, author of “The Innovator’s Dilemma,” says the winner of the presidential election must face “the capitalist’s dilemma." In many ways, the answer won’t depend on who wins on Tuesday. Anyone who says........Read More

Each year since 1985, the editors of THE FUTURIST have selected the most thoughtprovoking ideas and forecasts appearing in the magazine to go into our annual Outlook report. Over the years, Outlook has spotlighted the emergence of such epochal developments as the InternetRead More

NEW forms of media have always caused moral panics: the printing press, newspapers, paperbacks and television were all once denounced as threats to their consumers’ brainpower and moral fiberRead More

Here’s an article from ZD Net about customers getting overloaded with social media marketing. Food for thought. The author is Oliver Marks. There appears to be a fully fledged backlash against ’social media’ marketing emerging, with commentary in both areas you’d expect and in places you might noRead More

New research into our mind's capabilities to retain knowledge has shed light on a question that has been discussed for many years; how much, can our mind remember, at a time? The study focused on ‘working memory’, that part of our mind which refers to the temporary storage of information that still allows us to...Read More