Brand Equity

Where have All the Women Gone

Overheard a male colleague making this comment the other day – “Why this brouhaha....

What Brands Can Learn from Tulsi and Parvati

India is undergoing a change that is perhaps unprecedented in its own history as well as....

Understanding the Consumer of Tomorrow

Two things go into making India unique - a high growth rate outpacing other global...

Trendwatch

We all know that things are changing at an accelerated pace and we....

Transactional Analysis and Advertising – Guest Column

Consumer is king- was never more true than it is now. As marketing gets more and more consumer-centric, there is a greater need for...

The Rise and Rise of Asia

Ian Davis, worldwide managing director McKinsey & Company, in his piece in Financial Times, London says that the world of 2015 will be a...

The Power of Eve

When Chairman Mao said, “Women hold up the half the sky”, he was setting....

The Invisible Global Market

According to Kenichi Ohmae, one can draw a map of the world based on....

The Fountain of Youth

There was a time, not so long ago, when we were bemoaning our country spilling at the seams with 1 billion people. Today that...
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