Social media is becoming a force beyond its expected role in communication – as in social transformation that we saw during Arab spring. However, among its more traditional roles, s-commerce, albeit still at a nascent stage, has the potential of transforming into a significant channel for shopping.Read More

I have had the privilege of listening to Sadhguru Jaggi Vasudeva a few times in small groups where dialogue and interactions are easier than in large gatherings. To me, his philosophy is informed by empiricism, scientific learning, objective thought, and interestingly, subjective reflections. His discourse resonates with me.Read More

I have been reading so much about Reverse Innovation and have been conducting workshops and delivering talks on the phenomenon that is getting so much of the world’s attention. A lot of the examples are from books and from information gotten second hand.Read More

I was on my first trip to West Palm Beach in Florida. Sunshine, clear blue skies, beautiful houses framed by lush green gardens and flowering wisteria, lazy afternoons with chilled wine and hot off the oven pizzas after an exhilarating walk on the beach and finally ending up in the Trump spa to be pampered...Read More

Akhilesh Yadav fought the battle for electoral votes like a seasoned marketer fighting for market share. It was clearly a four cornered race and he identified his major competition was going to come from Rahul Gandhi.Read More

Companies are spending millions on R&D to beat competition by bringing the better mousetrap. However, despite loud declarations of consumer is king, there is perhaps not enough being done to understanding them. Skin care today is about segmenting consumers by age and, consequently, offering relevant benefits.Read More

I have now been attending Davos for 7-8 years wearing my spouse hat. Some things have certainly changed; some of my esteemed friends complain that it is now too democratic and that they have to rub shoulders, literally, with the hoi polloi from the East and the young impertinent finance typesRead More

I have now been attending Davos for 7-8 years wearing my Spouse hat. Some things have certainly changed; some of my esteemed friends complain that it is now too democraticRead More

Jill Ellen Abramson, the first ever female editor of New York Times talks to academia and business and captures some signs of our times - We have moved from "what got you here will not get you there - to - will not even keep you here". Our capacity to reinvent ourselves will be tested...Read More

China often bucks the trend in the global – local debate. For MNCs, the challenge has often been finding the sweet spot between global and local appeals. Global brand positioning needs to be executed locally in context of on-the-ground realitiesRead More