Ever wondered how you always know just when the hero and heroine are going to break into a song or how the change in the music beat prepares you for ‘murder, mystery and suspense’. Surely you know .......Read More

It is easy to see why some people think marketing research is ailing. Companies such as Sony, Chrysler, and Compaq, successfully “ignored the customer” to create the WalkmanTM, minivan, and PC network servers. Others listened to customers and created such flops as New Coke.....Read More

According to John Naisbitt, in this era of globalisation, the more universal we....Read More

Before the Cable & Satellite era, films were like a messiah for the Indian public. They...Read More

We have all heard of brand persona, personality and image. These are perceptions of brands built through multiple touch points between the consumer and the brand. However, Neuro-Linguistic Programming (NLP) allows us....Read More

You are probably aware that McDonald’s is closing down many of its stores. The consumers have once again exercised their choice. Most marketers are always aware of the ‘make and break’ power of the consumer.....Read More

Retailing is big business globally. 10% of the world’s billionaires are ...Read More

In their book, Convergence Marketing, Jerry Wind and Vijay Mahajan argue that at the end of the 90s, marketing was taken up by the dominance of Internet marketing with a cyber consumer and the death of traditional marketing. But the cyber consumer was,....Read More

This issue is about consumer choice and decision making. How do, for example, consumers decide between a better looking product versus just a plain albeit a functional one?Read More

If there was anything that came across loudest and clearest at the World....Read More