Category

Viewpoints
Jill Ellen Abramson, the first ever female editor of New York Times talks to academia and business and captures some signs of our times - We have moved from "what got you here will not get you there - to - will not even keep you here". Our capacity to reinvent ourselves will be tested...
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China often bucks the trend in the global – local debate. For MNCs, the challenge has often been finding the sweet spot between global and local appeals. Global brand positioning needs to be executed locally in context of on-the-ground realities
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