Brand Equity

New Age Consumer

You are probably aware that McDonald’s is closing down many of its stores. The consumers have once again exercised their choice. Most marketers are...
•September 15, 2017••0

Modern Retail – Advantage Consumer

Retailing is big business globally. 10% of the world’s billionaires are ...
•September 15, 2017••0

Hybrid Consumer

In their book, Convergence Marketing, Jerry Wind and Vijay Mahajan argue that at the end of the 90s, marketing was taken up by the...
•September 15, 2017••0

Form vs Function: Design, Emotion and Profitability

This issue is about consumer choice and decision making. How do, for example, consumers decide between a better looking product versus just a plain...
•September 15, 2017••0

Dragon and the Mahatma

If there was anything that came across loudest and clearest at the World....
•September 15, 2017••0

Country in Transition

According to the BRIC report by Goldman Sachs, over the next 50 years, Brazil, Russia, India and China – the BRIC’s economies- could become...
•September 15, 2017••0

Brands Unlimited

I was in New York recently and looking for a good cup of coffee. As you know every shop in NYC is an eatery,...
•September 15, 2017••0

Branding Dreams

With increasing brand proliferation, media clutter and noise, marketers are always exploring new avenues to promote brands. One such opportunity is product placement in...
•September 15, 2017••0

Beyond Proposition To Attitude – Guest Column

This week the column is dedicated to brands that became icons, brought about...
•September 15, 2017••0
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